In 2008, after the launch of the iPhone 3G, I wrote:

If you haven’t got it already, it’s time to move your head to this place: iPhone OS is Apple’s mainstream platform for 2012 and beyond.

That’s the world we now live in.

Fraser Speirs is one clever fellow. His latest piece on what iOS 7 needs to take the mobile operating system to the next level is great. What Fraser appreciates (and a lot of people don’t) is that iOS needs to keep its simplicity as a condition of moving forward.

∞