In an op/ed piece for the Washington Post, Apple’s king of all software, Craig Federighi, explains:
I remember the first time I saw Craig Federighi on stage for Apple and he was shaking like a leaf. I’m sure he has always been a top notch engineer but in the last few years he has also developed into an eloquent spokesperson for Apple. The guy just stinks of credibility and I hope Apple continues to put him in the limelight.