Apple’s Clips app came out several months ago. It’s a great app that I’ve seen almost nobody using. I like the app but it has a bit of a learning curve. There’s a lot more power in there than you’d think. The trick is to pick your asset (video, photo, title card, etc…) and hold down the record button to add it to your Clips composition. The best tutorial I’ve seen on the app is this one over at 9to5 Mac.

Today Apple released an update to the application that adds a lot of new media assets including some familiar Disney and Pixar characters. The animations are cute and easy to use. It’s really well done and when I showed it to a few Disney fans in my life, they immediately put time in learning the Clips app. There’s a small sample Mickey animation in the video below. (That right. I met Michael Giacchino.)

Clips is an interesting (and powerful) app. The fact that they can update the app to add new media content without an iOS update is exactly the type of feature I think Apple should be adding to Messages.