In my post yesterday following Apple’s education event, I mentioned that I felt the increase of free iCloud storage for students from 5GB to 200GB was a good idea, and I hoped Apple would be giving us all more storage at WWDC.

Dan Moren feels the same, but more passionately. I think the single best reason for giving us increased storage is Apple Photos. They’ve built a platform that lets us take, save, and share photos, but it requires nearly all of us to make regular monthly payments so we have enough storage. This is annoying. Our Apple devices are expensive, and Apple is hardly cash-strapped. Moreover, a lot of people (perhaps most people?) refuse to pay for extra storage. I hear from readers and listeners all the time that have a problem with it. I expect the refusal to pay is even more common with non-geeks. They don’t pay. Their photos don’t get backed up.

So let’s take the capitalist approach. Taken to its logical conclusion, paltry free storage results in people losing their photos and being understandably pissed at Apple. Google is well aware of this because nearly every advertisement I’ve seen from them that has any relation to photos always points out they have free storage. These disgruntled consumers see that and move platforms.

I’m not even arguing Apple needs to make it free across the board. Just raise the free tier to something rational. 200GB seems about right.