Every year Apple shows off its latest processor on a chip, and every year I’m impressed. What will it take for the competition to get closer to Apple? It seems like they have this massive lead, and they just keep running at full tilt. Moreover, it is that chip speed that drives so much of the innovation and features. Most of the new features announced today are possible because of processing power.

That was the first time that any carrier partner got any time at an Apple event in a long time. I’m curious to see how the real world numbers compare to the promises for 5G. Also, did you catch how many times they said or wrote “under ideal conditions”? It was a lot.

The new ceramic shield for iPhone glass sounds very interesting. I have a few predictions on this: a) your iPhone glass will break less often; b) your iPhone glass will scratch easier; c) there are going to be some crazy YouTube iPhone drop tests in the next few weeks.

One thing that stands out is how many new announcements (A14, XDR Display, Ceramic Shield, 5G) are all across the line on the iPhone 12. Apple is no longer holding the best stuff for only the Pro phones.

I’ve thought that this would be the year that I don’t get a Max sized iPhone for several months now. Then Apple announced the additional camera improvements with the 12 Max. When they explained an 87% improvement in low light, my smaller phone willpower evaporated. Instantly.

I think MagSafe might be a bigger deal than expected. We’ve all struggled with chargers and cases in the past. The modular nature of MagSafe will resonate with a lot of people (myself included). However, why’d they have to call it MagSafe? That still stings as I look at my MagSafe-less laptop.

It was no surprise that the iPhone is no longer shipping with a charger or EarPods. I get the reasoning, and lowering emissions is a good idea. I do wish they had an easy way for customers to buy these costly phones to click a box and get those things shipped to them if needed.

Did you catch that they will now ship a USB-C to Lightning cable? Finally.

When they said the iPhone was getting the most popular video game in the world, I thought we’d get Donkey Kong. I’d never heard of League of Legends.

You have to think that when Apple decided to make the HomePod mini, the starting point was someone standing in front of a whiteboard and writing, “$99”. I suspect the mini will be much more popular than its older sibling.

Speaking of HomePod, mine were going off like crazy with all of the “Hey Siri”s in the presentation. Apple needs to work on that. I’d like to see them let you create your own trigger phrase.

In hindsight, using HomePods and Apple devices as an intercom system seems such a no brainer. The question is whether anyone will use it, or it will become the next Walkie-Talkie that still exists on the Apple Watch, but nobody uses.

Finally, am I the only one that wants to move into the Apple Demo house?