Many Apple fans are annoyed by Intel hiring “I’m a Mac”’s Justin Long to help sell Intel Windows machines and take potshots at the Mac. A lot of us have fond memories of that old ad campaign. Stepping back, it would be funny giving Apple enthusiasts a taste of their own medicine if the new ads were just made with the same cleverness as the originals. They are not.

As for me, I’m annoyed with Apple’s lawyers. How did they not write an “I won’t pitch competitive products ever” clause into Long’s original agreement? I write clauses similar to that all the time. Last week I did something similar on a lease agreement for a donut shop. It baffles the mind.