Ars Technica reports Elon Musk sent an email to all Twitter employees that they need to go “hardcore” and work long hours or they should quit (and get three months’ severance). I feel for Twitter employees. They didn’t grossly overpay for the company, but now they are expected to put in long hours to attempt its reinvention. This is a monumental task. Right now Facebook, with its 2 billion active users, is struggling. Twitter has something more like 200 million active users. One-tenth the reach. Whether Twitter is successful (and Elon makes more billions) or unsuccessful (and everyone gets laid off), those who sign on to Elon’s hardcore employment still have to deal with wreckage that does to the rest of their lives and relationships.

Steve Jobs did a similar thing at Apple in 1997 when he came back … kind of. I’ve heard of a meeting where he told people they need to get on board or leave, but I’ve never seen any reporting that it included the condition that they screw up their lives. A video from this period on YouTube shows Steve’s plan to turn the company around. Still, that meeting was more to sell his employees on his vision than giving them any ultimatum.

Regardless, if I worked for Twitter, I would take the severance and run.