We’ve had some nice Vision Pro content announcements over the last few weeks. There is a new adventure experience, Parkour in Paris. I watched it and realized halfway through that I must be developing a fear of heights because many shots terrified me. We also got Demeo, a role-playing game that now works on Vision Pro, and that has several interesting twists. At some point in the next few days, Disney will release the Vision Pro version of What if…, an ongoing Marvel series that looks at alternative timelines and ideas. The Vision Pro version is supposed to be both immersive and interactive.

I’m calling all this out because it is simultaneously promising and overdue on the Vision Pro. I expected more frequent releases like this when the hardware became available, and there hasn’t been enough of it. People talk about Vision Pro as if it’s a dud, and I don’t see it this way. I regularly watch videos on it and write on it. And yet…

There has been a dearth of content taking advantage of what makes the Vision Pro special. There are many great clips in the demonstration. I expected more like that to show up sooner on the device. I think a regular diet of content like this (along with more immersive sports and concerts) would help generate excitement for the platform and satisfaction for existing owners. One of the primary reasons to buy the Vision Pro is for content, so more exclusive content that takes advantage of the hardware would be welcome. What’s unclear is how invested Apple is in paying for that kind of content. I’m not sure if WWDC is the place for such an announcement, but a public declaration from Apple and promises of regular releases of future content Vision Pro would be welcome.