The Steve Jobs Archive published an interesting speech Steve gave at the 1983 International Design Conference in Aspen. It’s excellent, and I recommend watching the whole thing. A few things that stood out to me:
- He stated that by 1986, people could spend more time in front of computers than in their cars. The audience gasped. That sure came true for me.
- He talked about creating a virtual Aristotle with future computers. That’s what I did (with Seneca) a few months ago using ChatGPT. Jobs’ speech was in 1983.
- At one point, he outlines his LISA strategy. He wants Apple to reduce the cost of a future LISA to under $1,000. I can’t help but wonder how things would have played out if Steve had stayed at Apple and pulled that off.
- Steve was so good at managing an audience and taking questions, even at 28.
- Taken as a whole, this was a recruitment speech. He was seducing those designers to come and make beautiful products for Apple.