As I’ve spent considerable time with Apple’s Image Playground in the recent iOS 18.2 beta, I’m left with more questions than answers about Apple’s approach to AI image generation. The most striking aspect is how deliberately unrealistic the output appears — every image unmistakably reads as AI-generated, which seems to be exactly what Apple intended.

The guardrails are everywhere. Apple has implemented strict boundaries around generating images of real people, and interestingly, even their own intellectual property is off-limits. When I attempted to generate an image of a Mac mini, the system politely declined.

This protective stance extends beyond the obvious restrictions: Try anything remotely offensive or controversial, and Image Playground simply won’t engage.

Apple’s cautious approach makes sense. Apple’s customers expect their products to be safe. Moreover, Apple is not aiming to revolutionize AI image generation; rather, they’re working to provide a safe, controlled creative tool for their users. These limitations however can significantly impact practical applications. My simple request to generate an image of a friend holding a Mac mini (a seemingly innocent use case) was rejected outright.

I hope Apple is aware of this tipping point and reconsidering as Image Playground heads toward public launch. At least let it draw your own products, Apple.