According to reports, Apple is developing a smart home camera slated for 2026. Such a device would be a natural extension of Apple’s commitment to privacy and artificial intelligence, potentially offering the seamless user experience we’ve come to expect from Cupertino. If given proper support, an Apple camera could be compelling. This potential move raises an interesting question: Why hasn’t Apple been more aggressive in the home automation accessory market? Apple-branded switches, light bulbs, and locks would likely find an enthusiastic audience, particularly given the current fragmented smart home landscape. The answer may lie in Apple’s exacting standards. Perhaps, until now, they haven’t felt they could deliver these products sufficiently better than the competition to justify the work.

But at this point the concerns with smart cameras — fiddly apps and interfaces and massive privacy concerns — point directly at Apple’s wheelhouse.

If this camera rumor indicates a shift in strategy, it’s a welcome one. The current smart home market is crowded with vendors of varying reputations and security standards. An Apple-branded line of smart home products could bring much-needed clarity and confidence to consumers who want to embrace home automation without compromising their privacy.