The Information is reporting that Google plans to add “AI Mode” to its search. This is not a surprise if you’ve spent any time with Perplexity or ChatGPT search; they’re both leaps and bounds ahead of traditional Google Search. Moreover, Google’s Gemini is pretty good, and I expect that it could be a real contender if they put it to work with their search engine.

However, the point is that it would be a contender and not the clear market leader. I remember the old days when we had a lot of search engines, and then Google wiped them all out overnight. I don’t think that will be the case with this next arms race of search engines. Google will be one of several good engines from which we’ll be able to choose. Hopefully, this leads to lots of innovation and the end of the search monopoly.