Apple’s Successful Beta Season

Hooray! It’s macOS Sonoma release day. This new operating system has some great features, including better dictation, small (but nice) improvements to the Apple productivity apps (Kanban in Reminders!), a bunch of messaging and video conferencing updates, PDF tools, and desktop widgets. Stephen and I will cover them in depth on this weekend’s episode of the Mac Power Users.

But there is a more significant point here. Apple had an extraordinarily successful beta season in 2023. They promised some solid updates in June at WWDC and delivered on them from the beginning. None of the new features required a “boil the ocean” effort by Apple, but all of them provided a lot of bang-for-the-buck, quality-of-life improvements.

Moreover, they got it all out with very little drama. They didn’t have to delay the iPadOS launch until weeks (or months) after the iOS release. Moreover, this macOS version is shipping just a week after the iPhone. At the same time, they are also going full tilt at an entirely new operating system with visionOS.

I am impressed with the effort all of that took. I would love to know the story behind all of this. I’ve got four pet theories, none of which have a lick of evidence:

Apple is getting better at this

They’ve been updating multiple major operating systems for over a decade now. I expect they’ve learned quite a bit.

Labor and Management Improvements

That experience also gives management a better idea of what to expect and aim for while giving engineering a better idea of what they can pull off in the time allotted.

A Lot of the Heavy Lifting is Behind Them

Apple has taken on some big tasks over the past decade as they’ve moved to SwiftUI and made significant architectural changes to the programming interface and the chipset. All of that is behind them now, which should make things easier from this point.

Forced Constraints

This theory is probably a stretch, but I think the fact that Apple has looming deadlines related to visionOS gave the company even more focus across the board. That showed up in the decisions and work done on everything else.

I expect all of these factors (and probably a few more) played a role in Apple’s success this year, but I hope their management is paying attention and figuring out how to make this the new norm.

Mac Power Users 711: Getting Some Wisdom with Merlin Mann

Merlin Mann comes back to the Mac Power Users to talk about task management, iOS 17 improvements, and wisdom.

This episode of Mac Power Users is sponsored by:

  • MacPaw: Introducing Moonlock, the new cybersecurity division at MacPaw, and the upgraded CleanMyMac Malware removal module.
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Automators 137: iOS 17 and New Devices

In this episode of Automators, Rosemary and I recap what’s new in iOS 17 and iPadOS17, as well as on the new iPhones.

This episode of Automators is sponsored by:

  • Vitally: A new era for customer success productivity. Get a free pair of AirPods Pro when you book a qualified meeting.
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New iPhone 15 Pro and Action Button Poll

Happy Friday!

It’s shipping week! This week, we got the release of all of Apple’s operating systems, and today, I’m guessing a bunch of you are taking delivery of new iPhones and Apple Watches. The new iPhone Pro is the one that has me the most interested.

The iPhone Pro always leads the way with Apple’s design and features. While it looks similar to last year’s model, some significant differences exist. The body material has changed to titanium. All early reviewers are commenting on just how much lighter it feels, and Dr. Drang has an interesting explanation as to why. Not only is titanium a lighter material, but it’s also because that weight change occurs at the edge of the device, where we most acutely notice weight changes.

In addition to the weight loss, people will naturally be attracted to the texture, feel, and look of titanium over the prior stainless steel. That’s certainly been my experience with the watch.

Titanium isn’t the only design change. This new phone is more rounded than the prior square-edged generation. It’s a small change (and not as extreme as the “bar-of-soap” design from three years ago), but you will perceive it when you hold one.

Likewise, the new iPhone Pro is the introductory platform for significant changes in computational photography. Apple’s cooked up a way to combine the light gathering of a 12-megapixel image with the detail of a 48-megapixel image to give users a superior-to-both 24-megapixel image. The iPhone camera sells iPhones, which motivates Apple to make strides each year, but I also think it is a point of pride. They want to make the best camera. Period.

The other significant change is the removal of the Ring/Silent switch and the addition of an Action button. I am very interested in ways to use this button, and I’ll be publishing more on this going forward. However, I’d like to hear your intention for the Action Button. So, I’ve made a short poll. I’d appreciate it if you took a moment to reply so we can see how power users are looking at this new feature.

The New Action button on iPhone 15 Pro and Pro Max

Either way, many of us will get our hands on the future today.

In the News

  • This week is all about the new hardware and software. Next week will be similar as macOS Sonoma gets released on Tuesday. That very fact is notable news. It’s been a while since Apple could ship all of its operating systems in such proximity. All of this while they are also heads down on visionOS. Impressive.
  • The other news item that made me grin this week was Intel announcing they need “another year” to make chips like Apple. And they’re not kidding. They’re talking about chips similar to Apple silicon, with combined memory and graphics (like Apple silicon). If you can’t beat them, join them. I think it is a smart move by Intel, though I doubt they’ll catch Apple soon. Apple is not standing still here.

Regardless, enjoy your new software and hardware, gang.

Your pal, David

p.s. The Obsidian Field Guide Plus Edition webinars are coming out great! We’ve already done two of them, and those videos are getting added to the course soon. There are a bunch more coming. If you’d like to get in on it, use code OBSIDIANGO for 10% off my new Field Guide through the weekend.

Discover the New PDF Fill-in Feature in macOS Sonoma (MacSparky Labs)

Filling in PDF forms just got a lot easier on the Mac. This new feature reliably and quickly adds fill-in fields to your PDFs in Preview and Apple Notes.…

This is a post for MacSparky Labs Level 3 (Early Access) and Level 2 (Backstage) Members only. Care to join? Or perhaps do you need to sign in?